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Seven Website Sales Page Drivers

Published Saturday, November 29, 2008 by bloggerblognet84084 | E-mail this post

The basics of the website sales page or squeeze page are the most abused and poorly done part of a website. Most people think they have to overkill with information and add gizmo's for that snazzy look. WRONG!!! In fact just the opposite is TRUE. The only thing you need to keep in mind is that you must get the visitor to easily navigate to your offer. PERIOD. You must have your visitors take specific action when they visit your site. You've gone to the effort to drive targeted traffic to your site and now you have to make it pay off. Follow these SEVEN basic sales page drivers to get more clicks to your offers.

1. Stress the benefits of owning your product or getting your offer. That doesn't mean features. You've either created or addressed a problem. Emphasize your main benefit in your headline, and then give other benefits in solid bullet points.

2. Include Testimonials. Always tell your visitor or potential buyer what other satisfied buyers say about your product.

3. Use a guarantee. You want the visitor to feel they have zero risk by trying your product or offer. Make sure the visitor knows there is a money back guarantee attached to it.

4. Give your visitor a command to action. Tell your visitor to buy or subscribe to your offer NOW.

5. Tell your visitor how to buy. This is where you can add one gizmo. That gizmo is the order button and should be near the bottom of your page or offer.

6. Make your sales or squeeze page short as can be but still move the visitor to action. Make it passionate, make it personal but DO NOT make it boring. Get the visitor to move to action.

7. Always make your site easy to navigate. Compelling headline. Restatement of a problem. The benefits of using your product and then buy NOW.

That's it. These are basic principles. If need be, look at your competition or niche markets and see what works. You've seen the bad sites, you know bad when you see it. You can also read a book about copywriting. If you are not getting your visitors to buy your product, chances are your offer is not compelling. Good Luck.

Matt Ney is married to a beautiful woman and has 3 teenage girls. He has started home-based businesses based on his hobbies to provide himself as well as his girls with their own opportunity to generate monthly cash flow. Taking advantage of US tax laws, he has also reduced his income taxes allowing his family to save more for the future. Find out how to reduce your taxes right now; http://www.yourmaxhealth.com

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Seven Website Sales Page Drivers

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Blogger BlogNet16129: Seven Website Sales Page Drivers

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